[ɹɘʊ.ˈzɪ.ki] | they/them
Former journalist,
ex-theatre kid,
Cultural storyteller and strategist.
Creating meaningful,
powerful work.
New York City
This is me
Howdy. I'm Jo. I'm an NYC-based strategist and insights analyst who enjoys writing, storytelling, learning, talking to and helping people. I grew up a theatre kid, turned to journalism for 3+ years, and became a brand strategist.
Nicknaming myself Jo after reading Little Women in the 1st grade was the catalyst of my gender expression. I value my perspective and lived experience as a non-binary lesbian, and seek out organizations and people who value that perspective.
In my limited yet coveted spare time, I love exploring the local craft beer scene, reading, walking around the city with my dog, and submitting love stories to the New York Times.
Content & Brand Strategy Storytelling
Category audits Insights Analysis
Brand Positioning Creative Briefs
Quantitative Research Qualitative Research Competitive analysis Client Briefings
Trend Analysis Culture Analysis
Brand Essence
I advise brands on the best course of action from a sociological lens.
Sociology deeply informs my work, not only from a theory sense, but also from a research basis. Ask me about my experience in undergrad majoring in Sociology, specifically how race, gender, and sexuality interacts with access to space.
Additionally, my years as a journalist have given me great comfort in storytelling, world-building, and interviewing. Perspective, nuance, and lived experience are all crucial to telling a good story.
Finally, I am a lifelong theatre kid. My experience both on and offstage, as well as my passion for the art form, deeply influence how I approach strategy.
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Let my experience and knowledge aid you and your work.